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key employees - Aspen Valuations Inc.

key employees

1 post

2 min read Personal goodwill and commercial goodwill are two different types of goodwill that can exist in a business. Personal goodwill refers to the value that is attributed to the business due to the reputation, skills, and relationships of the owner. Commercial or business goodwill, on the other hand, refers to the value that is attributed to the business due to the reputation, skills, and relationships of the employees or the company as a whole. From a small business owner’s perspective, the main differences between personal and commercial goodwill are: 1. Dependence: Personal goodwill is heavily dependent on the […]

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