{"id":9770,"date":"2026-07-14T15:43:36","date_gmt":"2026-07-14T15:43:36","guid":{"rendered":"https:\/\/aspenval.com\/us\/?p=9770"},"modified":"2026-07-14T15:43:58","modified_gmt":"2026-07-14T15:43:58","slug":"how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2","status":"publish","type":"post","link":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/","title":{"rendered":"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many business owners believe a valuation is only necessary when preparing to sell their company. In reality, business valuation provides valuable insights throughout every stage of a company&#8217;s lifecycle from startup and growth to expansion, succession, and eventual exit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding your business&#8217;s value helps owners make informed decisions, reduce uncertainty, and position their company for long-term success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why Business Valuation Is More Than an Exit Tool<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A professional valuation measures more than today&#8217;s financial performance. It evaluates the company&#8217;s earning potential, operational risks, market position, and future growth prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re raising capital, planning for expansion, bringing in investors, or preparing for retirement, knowing your business&#8217;s value provides a solid foundation for strategic decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the latest information from the U.S. Census Bureau on <strong>13 August 2025<\/strong>, it shows that more than <strong>5.8 million Business Applications<\/strong> were filed during the previous year, highlighting continued entrepreneurial activity and the importance of understanding business value as companies evolve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Five Stages Where Business Valuation Adds Value<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Startup and Early Growth<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the early stages, a valuation helps establish a benchmark for future growth, supports investor discussions, and assists with equity planning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Business Expansion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As revenue grows, valuations help owners evaluate acquisitions, attract financing, and measure whether strategic investments are increasing enterprise value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Ownership Changes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether adding shareholders or buying out an existing partner, an independent valuation promotes fairness and helps reduce potential disputes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Succession Planning<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transferring ownership to family members, employees, or third-party buyers requires an objective understanding of business value to support equitable decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Exit Planning<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it&#8217;s time to sell, a current valuation helps owners understand market expectations, improve negotiation outcomes, and maximize value before going to market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creating Value Throughout the Journey<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business valuation shouldn&#8217;t be viewed as a one-time event. Regular valuations allow owners to monitor progress, identify value drivers, and address risks before major business decisions arise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By understanding what increases or decreases enterprise value, business owners can make more confident strategic decisions throughout the life of the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every stage of a business presents new opportunities and challenges. A professional valuation provides the insight needed to navigate those changes with confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Aspen Valuations, our experienced valuation professionals help U.S. business owners understand their company&#8217;s value and make informed decisions at every stage of the business lifecycle. Contact us today for a confidential consultation.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Many business owners believe a valuation is only necessary when preparing to sell their company. In reality, business valuation provides [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,12],"tags":[],"class_list":["post-9770","post","type-post","status-publish","format-standard","hentry","category-articles","category-business-valuation-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations - Aspen Valuations<\/title>\n<meta name=\"description\" content=\"Business valuation isn&#039;t just for selling a business. Learn how valuation supports growth, financing, succession, and strategic planning throughout every stage of a business&#039;s lifecycle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations\" \/>\n<meta property=\"og:description\" content=\"Business valuation isn&#039;t just for selling a business. Learn how valuation supports growth, financing, succession, and strategic planning throughout every stage of a business&#039;s lifecycle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Aspen Valuations\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T15:43:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T15:43:58+00:00\" \/>\n<meta name=\"author\" content=\"Mya Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mya Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\\\/\"},\"author\":{\"name\":\"Mya Nguyen\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/#\\\/schema\\\/person\\\/e3e83cbfebb52c1cd31b464f0c2aab9b\"},\"headline\":\"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations\",\"datePublished\":\"2026-07-14T15:43:36+00:00\",\"dateModified\":\"2026-07-14T15:43:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\\\/\"},\"wordCount\":401,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/#organization\"},\"articleSection\":[\"Articles\",\"Business Valuation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aspenval.com\\\/us\\\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\\\/\",\"url\":\"https:\\\/\\\/aspenval.com\\\/us\\\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\\\/\",\"name\":\"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations - Aspen Valuations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/#website\"},\"datePublished\":\"2026-07-14T15:43:36+00:00\",\"dateModified\":\"2026-07-14T15:43:58+00:00\",\"description\":\"Business valuation isn't just for selling a business. Learn how valuation supports growth, financing, succession, and strategic planning throughout every stage of a business's lifecycle.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aspenval.com\\\/us\\\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aspenval.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/aspenval.com\\\/us\\\/\",\"name\":\"Aspen Valuations\",\"description\":\"Professional Business Valuation Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aspenval.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/#organization\",\"name\":\"Aspen Valuations\",\"url\":\"https:\\\/\\\/aspenval.com\\\/us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aspenval.com\\\/us\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Aspen-Valuations-Logo-Colour.png\",\"contentUrl\":\"https:\\\/\\\/aspenval.com\\\/us\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Aspen-Valuations-Logo-Colour.png\",\"width\":1400,\"height\":474,\"caption\":\"Aspen Valuations\"},\"image\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/us\\\/#\\\/schema\\\/person\\\/e3e83cbfebb52c1cd31b464f0c2aab9b\",\"name\":\"Mya Nguyen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g\",\"caption\":\"Mya Nguyen\"},\"url\":\"https:\\\/\\\/aspenval.com\\\/us\\\/author\\\/mya\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations - Aspen Valuations","description":"Business valuation isn't just for selling a business. Learn how valuation supports growth, financing, succession, and strategic planning throughout every stage of a business's lifecycle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/","og_locale":"en_US","og_type":"article","og_title":"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations","og_description":"Business valuation isn't just for selling a business. Learn how valuation supports growth, financing, succession, and strategic planning throughout every stage of a business's lifecycle.","og_url":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/","og_site_name":"Aspen Valuations","article_published_time":"2026-07-14T15:43:36+00:00","article_modified_time":"2026-07-14T15:43:58+00:00","author":"Mya Nguyen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mya Nguyen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/#article","isPartOf":{"@id":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/"},"author":{"name":"Mya Nguyen","@id":"https:\/\/aspenval.com\/us\/#\/schema\/person\/e3e83cbfebb52c1cd31b464f0c2aab9b"},"headline":"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations","datePublished":"2026-07-14T15:43:36+00:00","dateModified":"2026-07-14T15:43:58+00:00","mainEntityOfPage":{"@id":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/"},"wordCount":401,"commentCount":0,"publisher":{"@id":"https:\/\/aspenval.com\/us\/#organization"},"articleSection":["Articles","Business Valuation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/","url":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/","name":"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations - Aspen Valuations","isPartOf":{"@id":"https:\/\/aspenval.com\/us\/#website"},"datePublished":"2026-07-14T15:43:36+00:00","dateModified":"2026-07-14T15:43:58+00:00","description":"Business valuation isn't just for selling a business. Learn how valuation supports growth, financing, succession, and strategic planning throughout every stage of a business's lifecycle.","breadcrumb":{"@id":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aspenval.com\/us\/how-business-valuation-fits-into-every-stage-of-the-business-lifecycle-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aspenval.com\/us\/"},{"@type":"ListItem","position":2,"name":"How Business Valuation Fits Into Every Stage of the Business Lifecycle | Aspen Valuations"}]},{"@type":"WebSite","@id":"https:\/\/aspenval.com\/us\/#website","url":"https:\/\/aspenval.com\/us\/","name":"Aspen Valuations","description":"Professional Business Valuation Services","publisher":{"@id":"https:\/\/aspenval.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aspenval.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aspenval.com\/us\/#organization","name":"Aspen Valuations","url":"https:\/\/aspenval.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aspenval.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/aspenval.com\/us\/wp-content\/uploads\/2025\/08\/Aspen-Valuations-Logo-Colour.png","contentUrl":"https:\/\/aspenval.com\/us\/wp-content\/uploads\/2025\/08\/Aspen-Valuations-Logo-Colour.png","width":1400,"height":474,"caption":"Aspen Valuations"},"image":{"@id":"https:\/\/aspenval.com\/us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aspenval.com\/us\/#\/schema\/person\/e3e83cbfebb52c1cd31b464f0c2aab9b","name":"Mya Nguyen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g","caption":"Mya Nguyen"},"url":"https:\/\/aspenval.com\/us\/author\/mya\/"}]}},"_links":{"self":[{"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/posts\/9770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/comments?post=9770"}],"version-history":[{"count":1,"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/posts\/9770\/revisions"}],"predecessor-version":[{"id":9771,"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/posts\/9770\/revisions\/9771"}],"wp:attachment":[{"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/media?parent=9770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/categories?post=9770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aspenval.com\/us\/wp-json\/wp\/v2\/tags?post=9770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}