{"id":2434,"date":"2021-09-30T01:54:03","date_gmt":"2021-09-30T01:54:03","guid":{"rendered":"https:\/\/aspenval.com\/?p=1300"},"modified":"2025-09-27T17:34:19","modified_gmt":"2025-09-27T17:34:19","slug":"sales-forecasting-in-covid-era","status":"publish","type":"post","link":"https:\/\/aspenval.com\/us\/sales-forecasting-in-covid-era\/","title":{"rendered":"Sales forecasting in Covid-era"},"content":{"rendered":"\t\t
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Sales Forecasting in Covid-era<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2 min read. <\/em><\/p>\n\n

Sales and growth strategies are needed now more than ever before. Here\u2019s why.<\/p>\n\n

It\u2019s difficult to consider building a sales forecast when the economy is down, and many businesses are struggling to keep their heads above water. But the fact of the matter is, the more planning you can do now, the more you\u2019ll be able to implement future ideas while building confidence in your business, yourself, your teams, and for your potential banks\/investors.<\/p>\n\n

If you can work hard to provide a 6-month view, you can see through the fog while proving you have a handle on your growth strategy. Your team will be happy, investors will have peace of mind and you can sleep at night knowing your business will live to see another year.<\/p>\n\n

In order to think through the long-term impacts of present decisions (while creating a better financial future for your company) sales forecasting must be implemented and run on a regular basis. This isn\u2019t just a quarterly report thing!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Isn\u2019t it hard to predict in an uncertain environment?<\/strong><\/p>\n

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Yes! And this is why sales forecasting must be done more frequently than ever before. Implementing regular sales forecasts will allow your company to adapt to the rapidly changing market. Adjusting things like inventory, cancelling or modifying incoming orders to reserve cash on hand, avoiding crisis situations caused by consumer hoarding (hint, think toilet paper) \u2026 all of these activities can only benefit from increased forecasting.<\/p>\n

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This type of software isn\u2019t just available to large corporations though!<\/p>\n

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Small businesses can easily access this type of forecasting software and are likely in a better position to pivot their operations in uncertain times. Their buying power may not be the same, but there aren\u2019t levels upon levels of corporate control and approval to go through in order to change the business plan.<\/p>\n

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How can we sort through such massive amounts of information?<\/strong><\/p>\n

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We\u2019re not going to lie, figuring out what to input into these sales forecasts can sometimes be tricky. That\u2019s why continuing to work with an accountant (and having regular calls with them) is a good idea.<\/p>\n

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They can help with sales and demand forecasting while keeping you on track and ensuring your time is spent helping your business recover, not dwelling on potentially lost sales compared to previous years.<\/p>\n

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Some businesses may even come out ahead of the game by implementing regular sales forecasting that considers new consumer habits, amongst other readily accessible information.<\/p>\n

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Why you should build multiple scenarios.<\/strong><\/p>\n

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Anticipating the worst case\/expected case\/best-case scenarios will give you an acceptable range and from there, you can form appropriate strategies or identify areas of improvement for your sales team. Factors like demand, sales, and behaviors over the past 9 months are good indicators of what\u2019s to come.<\/p>\n

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You can even get a head start by proactively contacting renewals in the 90-120-day range, offering incentives to both help customers and keep them on board, and keeping a close eye on the accounts receivable\/offering shorter credit terms to keep cash flow in the black.<\/p>\n

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Conclusion<\/strong><\/p>\n

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By building a sales forecast you are looking out for your company in more ways than one. You\u2019re demonstrating that you anticipate you\u2019ll be around to see the end of the pandemic, and you are also giving investors and your team something to believe in. Sales forecasting can help you make strategic business decisions that will carry you through to the other side!<\/p>\n

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Book a\u00a0free consultation<\/a>\u00a0with us to chat more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Sales Forecasting in Covid-era 2 min read. Sales and growth strategies are needed now more than ever before. Here\u2019s why. 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