{"version":"1.0","provider_name":"Aspen Valuations","provider_url":"https:\/\/aspenval.com\/us","author_name":"Aspen Valuations","author_url":"https:\/\/aspenval.com\/us\/author\/ef4sa\/","title":"The ABCs of business valuation: 5 essential terms every owner should know","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"gyd3fRhzJo\"><a href=\"https:\/\/aspenval.com\/us\/valuation-terms-every-business-owner-should-know\/\">The ABCs of business valuation: 5 essential terms every owner should know<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/aspenval.com\/us\/valuation-terms-every-business-owner-should-know\/embed\/#?secret=gyd3fRhzJo\" width=\"600\" height=\"338\" title=\"&#8220;The ABCs of business valuation: 5 essential terms every owner should know&#8221; &#8212; Aspen Valuations\" data-secret=\"gyd3fRhzJo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/aspenval.com\/us\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/aspenval.com\/us\/wp-content\/uploads\/2025\/07\/AdobeStock_479698197.webp","thumbnail_width":1920,"thumbnail_height":983,"description":"Familiarize yourself with vital business valuation terms such as fair market value, fair value, going concern value, valuation premium, and discount to elevate your understanding for strategic planning, sales, mergers, or acquisitions."}