{"id":9969,"date":"2026-07-23T15:35:54","date_gmt":"2026-07-23T15:35:54","guid":{"rendered":"https:\/\/aspenval.com\/ca\/?p=9969"},"modified":"2026-07-23T15:37:14","modified_gmt":"2026-07-23T15:37:14","slug":"myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell","status":"publish","type":"post","link":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/","title":{"rendered":"Myth-busting: Business Valuations Aren\u2019t Just for When You&#8217;re Ready to Sell | Aspen Valuations"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many Canadian business owners assume they only need a valuation when preparing to sell their business. While a sale is certainly one reason to obtain a valuation, it&#8217;s far from the only one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A professionally prepared business valuation provides objective insights that support better financial, operational, and strategic decisions throughout the life of a business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re planning for growth, obtaining financing, preparing for succession, or addressing tax matters, knowing your business&#8217;s value can help reduce uncertainty and improve decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why the Misconception Exists<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business valuations are often associated with mergers and acquisitions, leading many owners to delay obtaining one until they decide to exit. In reality, waiting until a sale is imminent can limit opportunities to improve value beforehand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regular valuations provide a clearer understanding of the factors influencing value and allow business owners to make informed decisions before significant events occur.<\/p>\n\n\n\n<p id=\"h-when-canadian-businesses-benefit-from-a-valuation\" class=\"wp-block-paragraph\"><strong>When Canadian Businesses Benefit from a Valuation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Strategic Business Planning<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding the drivers of business value helps owners prioritize investments, improve operations, and build long-term value rather than focusing solely on short-term financial results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Financing and Lending<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Canadian lenders often evaluate a company&#8217;s financial strength when reviewing financing requests. An independent valuation prepared by Chartered Business Valuators (CBVs) can provide additional credibility during the lending process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Succession and Shareholder Planning<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business valuations play an important role in shareholder buyouts, ownership transitions, family succession planning, and shareholder agreements by providing an objective estimate of fair market value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Tax and Regulatory Purposes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Valuations may be required to support estate freezes, reorganizations, tax planning, shareholder transactions, and other situations where an independent valuation helps satisfy regulatory and tax requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Preparing for Future Exit Opportunities<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if selling is years away, understanding your current business value gives you time to strengthen value drivers, address potential weaknesses, and improve your position before entering the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Business Value Is Constantly Evolving<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business value changes as financial performance, cash flow, industry conditions, customer relationships, management depth, and market risks evolve. A valuation completed several years ago may no longer reflect your company&#8217;s current economic reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Periodic valuations help Canadian business owners monitor progress, benchmark performance, and make strategic decisions with greater confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business valuations are much more than a tool for selling a company. They provide valuable insight for financing, succession planning, tax matters, shareholder decisions, and long-term business strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Aspen Valuations, our CBV-led team prepares independent, defensible valuation reports tailored to the purpose of each engagement, helping Canadian business owners make informed decisions with confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many Canadian business owners assume they only need a valuation when preparing to sell their business. While a sale is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,12],"tags":[],"class_list":["post-9969","post","type-post","status-publish","format-standard","hentry","category-articles","category-business-valuation-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Myth-busting: Business Valuations Aren\u2019t Just for When You&#039;re Ready to Sell | Aspen Valuations - Aspen Valuations<\/title>\n<meta name=\"description\" content=\"Business valuations are valuable long before a sale. Learn how Canadian business owners use CBV-led valuations for financing, succession, tax planning, and strategic growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Myth-busting: Business Valuations Aren\u2019t Just for When You&#039;re Ready to Sell | Aspen Valuations\" \/>\n<meta property=\"og:description\" content=\"Business valuations are valuable long before a sale. Learn how Canadian business owners use CBV-led valuations for financing, succession, tax planning, and strategic growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/\" \/>\n<meta property=\"og:site_name\" content=\"Aspen Valuations\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-23T15:35:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T15:37:14+00:00\" \/>\n<meta name=\"author\" content=\"Mya Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mya Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\\\/\"},\"author\":{\"name\":\"Mya Nguyen\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/#\\\/schema\\\/person\\\/126331d435ab5a7e328c9e6384d9bb9b\"},\"headline\":\"Myth-busting: Business Valuations Aren\u2019t Just for When You&#8217;re Ready to Sell | Aspen Valuations\",\"datePublished\":\"2026-07-23T15:35:54+00:00\",\"dateModified\":\"2026-07-23T15:37:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\\\/\"},\"wordCount\":428,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/#organization\"},\"articleSection\":[\"Articles\",\"Business Valuation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aspenval.com\\\/ca\\\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\\\/\",\"url\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\\\/\",\"name\":\"Myth-busting: Business Valuations Aren\u2019t Just for When You're Ready to Sell | Aspen Valuations - Aspen Valuations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/#website\"},\"datePublished\":\"2026-07-23T15:35:54+00:00\",\"dateModified\":\"2026-07-23T15:37:14+00:00\",\"description\":\"Business valuations are valuable long before a sale. Learn how Canadian business owners use CBV-led valuations for financing, succession, tax planning, and strategic growth.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aspenval.com\\\/ca\\\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Myth-busting: Business Valuations Aren\u2019t Just for When You&#8217;re Ready to Sell | Aspen Valuations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/\",\"name\":\"Aspen Valuations\",\"description\":\"Professional Business Valuation Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/#organization\",\"name\":\"Aspen Valuations\",\"url\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Aspen-Valuations-Logo-Colour.png\",\"contentUrl\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Aspen-Valuations-Logo-Colour.png\",\"width\":1400,\"height\":474,\"caption\":\"Aspen Valuations\"},\"image\":{\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/#\\\/schema\\\/person\\\/126331d435ab5a7e328c9e6384d9bb9b\",\"name\":\"Mya Nguyen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g\",\"caption\":\"Mya Nguyen\"},\"url\":\"https:\\\/\\\/aspenval.com\\\/ca\\\/author\\\/mya\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Myth-busting: Business Valuations Aren\u2019t Just for When You're Ready to Sell | Aspen Valuations - Aspen Valuations","description":"Business valuations are valuable long before a sale. Learn how Canadian business owners use CBV-led valuations for financing, succession, tax planning, and strategic growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/","og_locale":"en_US","og_type":"article","og_title":"Myth-busting: Business Valuations Aren\u2019t Just for When You're Ready to Sell | Aspen Valuations","og_description":"Business valuations are valuable long before a sale. Learn how Canadian business owners use CBV-led valuations for financing, succession, tax planning, and strategic growth.","og_url":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/","og_site_name":"Aspen Valuations","article_published_time":"2026-07-23T15:35:54+00:00","article_modified_time":"2026-07-23T15:37:14+00:00","author":"Mya Nguyen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mya Nguyen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/#article","isPartOf":{"@id":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/"},"author":{"name":"Mya Nguyen","@id":"https:\/\/aspenval.com\/ca\/#\/schema\/person\/126331d435ab5a7e328c9e6384d9bb9b"},"headline":"Myth-busting: Business Valuations Aren\u2019t Just for When You&#8217;re Ready to Sell | Aspen Valuations","datePublished":"2026-07-23T15:35:54+00:00","dateModified":"2026-07-23T15:37:14+00:00","mainEntityOfPage":{"@id":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/"},"wordCount":428,"commentCount":0,"publisher":{"@id":"https:\/\/aspenval.com\/ca\/#organization"},"articleSection":["Articles","Business Valuation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/","url":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/","name":"Myth-busting: Business Valuations Aren\u2019t Just for When You're Ready to Sell | Aspen Valuations - Aspen Valuations","isPartOf":{"@id":"https:\/\/aspenval.com\/ca\/#website"},"datePublished":"2026-07-23T15:35:54+00:00","dateModified":"2026-07-23T15:37:14+00:00","description":"Business valuations are valuable long before a sale. Learn how Canadian business owners use CBV-led valuations for financing, succession, tax planning, and strategic growth.","breadcrumb":{"@id":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aspenval.com\/ca\/myth-busting-business-valuations-arent-just-for-when-youre-ready-to-sell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aspenval.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Myth-busting: Business Valuations Aren\u2019t Just for When You&#8217;re Ready to Sell | Aspen Valuations"}]},{"@type":"WebSite","@id":"https:\/\/aspenval.com\/ca\/#website","url":"https:\/\/aspenval.com\/ca\/","name":"Aspen Valuations","description":"Professional Business Valuation Services","publisher":{"@id":"https:\/\/aspenval.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aspenval.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aspenval.com\/ca\/#organization","name":"Aspen Valuations","url":"https:\/\/aspenval.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aspenval.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/aspenval.com\/ca\/wp-content\/uploads\/2025\/08\/Aspen-Valuations-Logo-Colour.png","contentUrl":"https:\/\/aspenval.com\/ca\/wp-content\/uploads\/2025\/08\/Aspen-Valuations-Logo-Colour.png","width":1400,"height":474,"caption":"Aspen Valuations"},"image":{"@id":"https:\/\/aspenval.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aspenval.com\/ca\/#\/schema\/person\/126331d435ab5a7e328c9e6384d9bb9b","name":"Mya Nguyen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0deaf324bca85b7edade3e73de7101b72a67acd5b948a4a6fb23b30d3cbecd48?s=96&d=mm&r=g","caption":"Mya Nguyen"},"url":"https:\/\/aspenval.com\/ca\/author\/mya\/"}]}},"_links":{"self":[{"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/posts\/9969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/comments?post=9969"}],"version-history":[{"count":1,"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/posts\/9969\/revisions"}],"predecessor-version":[{"id":9970,"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/posts\/9969\/revisions\/9970"}],"wp:attachment":[{"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/media?parent=9969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/categories?post=9969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aspenval.com\/ca\/wp-json\/wp\/v2\/tags?post=9969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}